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Which countries are the most trustworthy?

This past summer Trust Across America-Trust Around the World assembled a small global team to advise on creating a ranking system for countries, aggregating current data from reputable third party providers.

We identified fourteen indicators of societal trustworthiness including corruption, competition, reputation, sustainability, economic freedom, healthcare and women’s rights, to name just a few.

Combining the findings and totaling the scores allowed us to create our 2018 Country Trust Index™.

Based on the availability of data, almost seventy countries were analyzed with scores ranging from 66 to 1432. The lower the score, the higher the country ranked. Incomplete data precluded some countries.

Switzerland wins by a landslide scoring a 66 and making the top five in ten of the fourteen categories. The country’s lowest score was in healthcare, ranking #20. 

After Switzerland, the scores took a relatively steep drop.

The Top 10 countries and their respective score are listed in descending order:

Switzerland - 66
Norway - 102
Denmark - 119
Canada - 120
Sweden - 125
Finland - 131
New Zealand - 137
Netherlands - 139
Australia - 170
Austria - 195

The United States trails the Top Ten at #20 with a total score of 369, and a poor showing on reputation, healthcare and safety.

The following countries represent the bottom of our Index rankings:

Saudi Arabia - 929
Brazil - 958
India - 978
China - 1004
Vietnam - 1048
Russia - 1062
Ukraine - 1245
Egypt - 1274
Pakistan - 1370
Nigeria - 1432

While this index may reveal some surprises, it’s purpose is to highlight the “best in breed.” Whether one is speaking about companies (as we do in our FACTS® Framework) or countries, elevating trust and ethics is a win/win for all stakeholders.   


Barbara Brooks Kimmel, pictured above, is the CEO and Cofounder of Trust Across America-Trust Around the World whose mission is to help organizations build trust. She also runs the world’s largest global Trust Alliance and is the editor of the award-winning TRUST INC. book series. In 2017 she was named a Fellow of the Governance & Accountability Institute, and in 2012 she was recognized as one of “25 Women who are Changing the World” by Good Business International.

Reader Comments (1)

Unsurprisingly, there is significant overlap with Transparency International's Corruption Perception Index (albeit for 2017) for the most highly ranked countries. I'd imagine similar outcomes at the bottom of the list if you had analyzed all the countries. It would be interesting to see the breakdown of the results by the indicators considered.

Thank you for sharing this insightful study.

October 18, 2018 | Unregistered CommenterJohn Kim

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